Pathfinder

REYNOLDS
A BOOTH THAT
WRITES SUCCESS

OVERVIEW

Reynolds, a leader in writing instruments, wanted a standout booth at the International Stationery Trade Expo to showcase their latest products and brand heritage.

CHALLENGE

The challenge was to design a booth that reflected Reynolds’ legacy while attracting diverse visitors and facilitating product engagement in a crowded expo environment.

STRATEGY

Pathfinders created a booth that combined Reynolds’ classic brand elements with modern, interactive design. The focus was on visual appeal, product interaction, and brand storytelling.

EXECUTION

▪ Central Display: A giant replica of a Reynolds pen.
▪ Interactive Zones: Stations for visitors to test products.
▪ Brand Story Wall: A timeline showcasing Reynolds’ history.
▪ Meeting Area: A branded lounge for business discussions.
▪ Giveaways: Branded merchandise for visitors.

raynolds

RESULTS

The booth drew 30% more visitors than the previous year, with high engagement and positive feedback. Reynolds saw a notable increase in leads and sales inquiries.

CONCLUSION

Pathfinders delivered a booth that successfully showcased Reynolds’ brand, engaging visitors and driving business results.