PHILIPS
AIR PURIFIER
CAMPAIGN
OVERVIEW
In November, during a period of heightened air pollution, Philips approached Pathfinders to develop a compelling newspaper advertisement for their Air Purifier. The goal was to engage the general public and emphasize the importance of clean indoor air, especially when outdoor air quality is compromised.
CHALLENGE
The primary challenge was to create an impactful message that would resonate with a wide audience and highlight the critical need for clean indoor air amid severe outdoor pollution.
STRATEGY
To address this, Pathfinders crafted a campaign centered around the theme “Precaution Begins at Home.”
The strategy involved the use of compelling imagery and graphics that starkly contrasted polluted outdoor air with the clean, safe environment provided by Philips Air Purifiers.
EXECUTION
The campaign featured a visually striking ad depicting the difference between polluted lungs and healthy lungs in a clean indoor environment, underscoring the benefits of using Philips Air Purifiers.
The advertisement was strategically placed in leading newspapers to maximize visibility and impact.
RESULTS
The campaign successfully met its objectives, generating widespread attention and engagement. Key outcomes included:
• Increased awareness about the importance of indoor air quality.
• A notable rise in inquiries and sales of Philips air purifiers.
• Enhanced brand reputation for Philips as a proactive company dedicated to public health and well-being.
CONCLUSION
Pathfinders’ strategic approach and creative execution effectively communicated the critical message about clean indoor air, driving significant results for Philips and reinforcing their commitment to health and proactive solutions.