| CLIENT | : United Colors of Benetton |
|---|---|
| PROJECT | : Man’s World Cover Reveal Event |
| LOCATION | : Chandigarh, India |
| YEAR | : 2023 |
BENETTON
MAN'S WORLD
COVER REVEAL AT
NEXUS ELANTE MALL
CAMPAIGN OVERVIEW
In 2023, United Colors of Benetton organized a high-profile event at Nexus Elante Mall in Chandigarh, featuring the renowned artist Permish Verma as the face of their campaign.
The event was aimed at unveiling the cover of Man’s World magazine. To ensure the success and maximize the visibility of this event, Benetton sought the expertise of Pathfinders for comprehensive marketing solutions.
OBJECTIVES
Increase event attendance Enhance brand visibility both online and offline Generate significant media coverage
STRATEGY AND EXECUTION
Pathfinders developed a multifaceted marketing strategy encompassing both physical and digital marketing efforts to create widespread buzz and engagement.
PHYSICAL MARKETING
Hoardings: Placed eye-catching hoardings at strategic locations to attract attention.
Tent Cards and Leaflets: Distributed tent cards and leaflets across key areas to inform and engage the local audience.
DIGITAL MARKETING
Digital Standees: Utilized vibrant digital standees for a dynamic digital presence.
WhatsApp Creatives and Emailers: Designed creative WhatsApp messages and email campaigns to reach and engage a broader audience through personalized digital communication.
RESULTS
Pathfinders’ marketing efforts led to a highly successful event, achieving the following milestones:
VISITOR
INCREASE
Substantial increase in visitors to the
event at Nexus Elante Mall.
MEDIA
COVERAGE
Extensive media coverage across
local and national outlets.
BRAND
VISIBILITY
Enhanced brand visibility and
engagement both online and offline.
PATHFINDERS DELIVERED A COMPREHENSIVE MARKETING CAMPAIGN THAT SIGNIFICANTLY BOOSTED THE SUCCESS OF OUR EVENT. THEIR INNOVATIVE APPROACH TO BOTH PHYSICAL AND DIGITAL MARKETING ENSURED THAT OUR EVENT RECEIVED MAXIMUM VISIBILITY AND ENGAGEMENT.”
UNITED COLORS OF BENETTON
CAMPAIGN HIGHLIGHTS
Successfully
attracted a large
audience to the event
Achieved notable
media mentions and
coverage
Strengthened
Benetton’s brand
presence in the region